avorite food and seemingly source of "inspiration." For the last 7 years Bruce served as the Chief Financial Officer of Superbalife International, LLC, a natural products company. As CFO, Bruce was instrumental in expanding the company's domestic distribution channels and oversaw the product line's implementation into Wal-Mart, CVS, Rite Aide, and GNC. In addition, Bruce was instrumental in orchestrating Superbalife's recent expansion into foreign markets. Bruce is survived by his sister Elinor Greenfield of Arizona, as well as scores of friends, from both Superbalife and his social circles. He will be greatly missed by all who knew him. A private memorial service, limited to his family and closest friends was held on Sunday March 3, 2013 at Mount Sinai Memorial Parks and Mortuaries, 5950 Forest Lawn Drive, Los Angeles 90068. Please share condolences at www.mountsinaiparks.org