for the huge sign that sat atop the old American Family Insurance building on E. Washington Ave. It was also under his leadership and direction that the company changed its name from Farmers Mutual Insurance to American Family Insurance in 1963; accompanied by the iconic red, white and blue logo, jingle and tagline - "all your family's protection under one roof " (ba da bum!). He was a great adventurer - he loved maps and traveling. In his free time you could find him charting a route for the next journey. Summer family road trips in the Chevy wagon were not optional. After retiring, he and Ethel continued to travel, and lived in England for a time, where they made many more good friends. He loved golfing, bowling, but most of all spending time with his family. Charles is survived by six children: Charles Jr., John, Mary, James, Margaret, and Joseph, grandson, Andrew; sisters: Helen Darinsig, Anna (Dave) Lombardi, and a brother, Joseph (Joan) Ambrosavage. He is also survived by several nieces and nephews. He was preceded in death by his parents; his wife, Ethel; a daughter, Jean Ambrosavage; and three brothers: Andrew, John and Bernard Ambrosavage. The family would like to extend a special thanks to Esther York and Joanne Maciorowski, who were not only wonderful caregivers, but also great friends to our Dad. In lieu of flowers, memorials may be made in memory of Charles to Grace Episcopal Church. Funeral Services will be held at GRACE EPISCOPAL CHURCH, 116 West Washington Avenue, Madison on Monday, January 13, 2014 at 11:00 am with Rev. Dr. D. Jonathan Grieser officiating. A visitation will be held at the church on Monday from 10:00 am until the time of services. Graveside services will follow at Liberty Church Cemetery in Deerfield.