Guess what’s coming to the death care industry? Video. Video. Video. Recent studies show that businesses who use video as part of their marketing and sales content grow 49% faster than businesses who don’t. That’s an enticing number. Now, if you’re thinking, “Yeah, but our industry is different. How can we use video for end-of-life…

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

The power of proven content Join us each Friday in May to learn why and how to create content communities love. Facebook posts, emails, and newsletters build connection and respect, but only if you do it with sensitivity and heart. Learn what we’ve learned from a decade of posting thousands of words and images that…

A version of this post was originally published in The Funeral Service, a Kates-Boylston Publication. At Funeral Innovations we like to try new things. In fact, we strive for it. After all, it’s in our name. And for us, that means experimenting with new digital marketing strategies both for our clients and for our own…

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just getting started! How it all began Not…

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...