Guess what’s coming to the death care industry? Video. Video. Video. Recent studies show that businesses who use video as part of their marketing and sales content grow 49% faster than businesses who don’t. That’s an enticing number. Now, if you’re thinking, “Yeah, but our industry is different. How can we use video for end-of-life…

What is a Facebook Marketing Partner and how it benefits your firm We are pleased to announce we are an official Facebook Marketing Partner! What does this mean? Facebook launched the Facebook Marketing Partner Program (FMP) to connect businesses to industry leading experts specializing in areas such as: Ad Technology, Community Management, Creative Platforms, Small…

We have partnered with Selected Independent Funeral Homes to create a unique Facebook post feed specifically for our clients who are Selected members. Selected Independent Funeral Homes has over a century of tradition in the funeral industry. They empower firms to achieve their goals by creating business tools, developing education, and connecting members to each…

I had the privilege of being accepted to Facebook’s F8 annual developers conference, which I attended this past week in San Jose, CA. F8 is Facebook’s big, annual conference where they make their most impactful product announcements, reveal the company’s priorities, and support developers like those of us at Funeral Innovations, who build impactful products…

The power of proven content Join us each Friday in May to learn why and how to create content communities love. Facebook posts, emails, and newsletters build connection and respect, but only if you do it with sensitivity and heart. Learn what we’ve learned from a decade of posting thousands of words and images that…

A version of this post was originally published in The Funeral Service, a Kates-Boylston Publication. At Funeral Innovations we like to try new things. In fact, we strive for it. After all, it’s in our name. And for us, that means experimenting with new digital marketing strategies both for our clients and for our own…

We reached 20 million people in 2018. Thank you for letting us help you help your families through our content and websites. Take a look at other numbers we think say a lot about last year in our 2018 Year in Numbers infographic.

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

There are many useful tactics to develop into your online marketing strategy. Even in the death care industry, which we all know is unique in itself, there are proven ways to market successfully. However, we see some mistakes that funeral homes and cemeteries make repeatedly that are a cause for concern. Here we’ve compiled the…

Anderson Funeral Homes, located in Marshalltown, Gladbrook and Conrad, Iowa, has had quite the summer! On July 19, 2018 an EF-3 tornado with wind speeds that reached 144 mph swept through the small city of Marshalltown, Iowa. Many buildings throughout Marshalltown were hit, but the majority of the damage was done in the city’s historic…