In a Small Market? We can still find folks interested in preplanning with your firm.   FIRM:  Small, family-owned firm   LOCATION:  Midwestern town of about 3,500 people   SIZE:  <10 employees CHALLENGE After one small-town funeral home cared for generations of families in its community, they decided social media needed to be part of their...

Forest Lawn closes 40K+ in preplanning services using our Growth Engine Campaigns   FIRM:  Forest Lawn Funeral Home, Cemetery and Crematory   LOCATION:  Omaha, Nebraska   SIZE:  Family owned CHALLENGE Forest Lawn Funeral Home, Cemetery and Crematory began serving Omaha and the surrounding area in 1885 and is committed to keeping its long history of care going....

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

Anderson Funeral Homes, located in Marshalltown, Gladbrook and Conrad, Iowa, has had quite the summer! On July 19, 2018 an EF-3 tornado with wind speeds that reached 144 mph swept through the small city of Marshalltown, Iowa. Many buildings throughout Marshalltown were hit, but the majority of the damage was done in the city’s historic…

I wanted to share a quick story of something that happened recently that I think would surprise a lot of funeral homes and cemeteries. We spoke to a funeral home not long ago that was skeptical about the value of Facebook. We discussed with them their goals, and it turns out that they were desperate…

As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

Situation: Cress Funeral Service is known throughout funeral service as a leader in providing the highest level of service to their families. The ownership and staff are constantly searching for new opportunities to raise the bar on their level of service. This led them to explore how they could utilize email to supplement their aftercare…

Situation: Both Lunning Funeral Chapel and Hansen-Spear Funeral Home are like many other firms across the United States: . They truly believe in the vision and messaging around the “Have the Talk of a Lifetime” campaign. Looking into their arrangement rooms, and in various parts of their facilities, you’ll find brochures and other handouts encouraging…

Background McCaleb Funeral Home is facing a similar challenge as many other independently owned funeral homes. They are constantly battling a large, corporate, cemetery and funeral home across town that is known for aggressive sales tactics. The corporate funeral home not only has an aggressive sales team, but they have a long rooted history in…