Guess what’s coming to the death care industry? Video. Video. Video. Recent studies show that businesses who use video as part of their marketing and sales content grow 49% faster than businesses who don’t. That’s an enticing number. Now, if you’re thinking, “Yeah, but our industry is different. How can we use video for end-of-life…

What is a Facebook Marketing Partner and how it benefits your firm We are pleased to announce we are an official Facebook Marketing Partner! What does this mean? Facebook launched the Facebook Marketing Partner Program (FMP) to connect businesses to industry leading experts specializing in areas such as: Ad Technology, Community Management, Creative Platforms, Small…

Learn how to set up your Facebook business page. Need help setting up your Facebook business page? Want to be sure your page is set up properly? Still unsure how to get around on Facebook? Watch this step-by-step tutorial video that shows you everything you need to do when creating an official Facebook business page…

How to highlight your firm on Facebook in a way people love May 24 – Video 3 Check out this week’s video to learn how to highlight your firm in a way your community will love. (Hint: Share about you, but make it about them). Stay tuned to the end to get a free downloadable…

Learn where to find topics and what tools can help you create Facebook posts more quickly May 17 – Video 2 Check out this week’s video to learn where to find the right topics to talk about. (Hint: You probably come across some every day). Then Alex shares some powerful (and free) tools available online…

The power of proven content Join us each Friday in May to learn why and how to create content communities love. Facebook posts, emails, and newsletters build connection and respect, but only if you do it with sensitivity and heart.  Learn the pros and cons of content types May 10 – Video 1 Check out…

We reached 20 million people in 2018. Thank you for letting us help you help your families through our content and websites. Take a look at other numbers we think say a lot about last year in our 2018 Year in Numbers infographic.

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

There are many useful tactics to develop into your online marketing strategy. Even in the death care industry, which we all know is unique in itself, there are proven ways to market successfully. However, we see some mistakes that funeral homes and cemeteries make repeatedly that are a cause for concern. Here we’ve compiled the…

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…