You’re all well aware that the Pokemon Go craze has brought new traffic into cemeteries across the country. At the beginning of August, we took the opportunity to educate the public, especially since this was a timely topic in the news. We developed a 1-minute video on Cemetery Etiquette for Pokemon Go (PoGo) players. We…

You may have noticed that your funeral home’s Facebook Page now looks quite different. There’s nothing wrong with your eyesight – Facebook made some major changes to the business page layout. Let’s take a look at how your page has changed and what it means for your funeral home. A. Profile Picture Moved to the…

Did you notice? Our new website is live! We are excited to announce that our Funeral Innovations website has a completely new look! Our new site welcomes visitors with a clean, creative and eye-catching design, with easy-to-digest content that provides our most current online marketing solutions. Through conversations with you, our partners, we’ve realized it…

This past week I had the privilege of presenting to the ICCFA University in Memphis, TN, teaching two classes on how your funeral home and cemetery can succeed and grow on Facebook. The ICCFA University is one of my favorite events because it’s an informal, personal and relaxed environment full of funeral professionals eager to learn…

Many funeral homes wonder (and speculate) about the best times for them to post on Facebook to maximize their reach and engagement. Is it best to post late in the week, when people are looking for a distraction from work? Are people largely away from their computer and mobile devices on weekends, and thus more…

  We are pleased to announce that Bill Summers has joined the Funeral Innovations team as Director of Sales. Bill will enhance our current sales process and make it more effective and efficient. In addition, Bill will manage our sales team as our company continues to grow. “Funeral Innovations is the recognized leader in social…

Reputation It’s probably something you don’t think about too often. As a funeral home owner, thoughts cross your mind about losing business to competitors, what will you do with the business when you retire, how else can you serve your community, etc. but the problem that Dale and Jodi Clock faced this past winter is…

Earlier this year, Facebook released a huge change to their product, with a redesigned “Like” button called Reactions. The Like button has always been a core part of using Facebook, providing people an easy way to show which posts they enjoyed, while giving positive feedback to the person or brand who posted it. However, Facebook recognized…

An effective online obituary is one that encapsulates each unique life. The obituary itself tells the story, while the tributes and memories color the emotions. Photos and videos help illustrate that which words cannot describe. With each different way you can bring the obituary to life, you help the family and friends create a truly…

The Social Media Copilot just got bigger and better. We’ve just added a bunch of new feeds with over 100 beautiful, custom posts to share with your community on Facebook. The new feeds include: Cremation Education Affordable Cremation Pet Care Pet Famous Pet Grief Pet Happy Pets & Holidays If you’re not yet using the Social…