For the ICCFA conference, in which we had a fantastically received presentation on Social Media (slides coming soon!), I went about collecting a list of the top funeral professionals on Twitter. This list was handed out to the hundreds of conferen…

On Friday we’ll be speaking at the ICCFA Wide World of Sales conference in Las Vegas. Our talk is entitled “Boost Traffic & Sales Using Social Media” and will cover the steps to becoming a Social Media Black Belt, how to use social media to drive …

Many website owners believe the secret to good SEO is in the meta tags in the HTML head. But do meta tags actually matter? Short answer: Yes and No Meta Keywords To put it bluntly, if you are chalking your meta keywords tag full of words and phras…

We previously dove in depth into Search Engine Optimization (SEO) for Funeral Homes. Now I want to share with you a couple graphics that really drive home the importance and value of proper SEO. The following “heat map” shows where user’s eyeballs…

On January 14th, I’ll be speaking at the ICCFA Wide World of Sales Conference in Las Vegas. My presentation will be about how funeral professionals can use social media to increase their distribution and traffic, and how they can conert that traff…

I know the blog has been quiet lately. But it’s for good reason: we are cooking up some BIG things that will change the industry and your business. At Funeral Innovations, we aren’t about sticking to the status quo. Heck, “Innovation” is in our na…

Many funeral directors are just beginning to recognize the incredible value of an effective social media strategy. With over 500 million people on Facebook, there is a huge opportunity to leverage that platform to grow your funeral home! The basis…

Obituaries are by far the most trafficked pages on a funeral home’s website. Increasingly that traffic is coming from search engines such as Google, Bing and Yahoo; as such, search engine optimization (or SEO) is one of the most important factors …

Almost all funeral home websites utilize some flavor of online obituaries. At first glance, they might all seem the same; but in fact, online obituaries come in all shapes and sizes. From paid offerings to free ones. Minimalist or full featured. H…

When we spoke at the OGR conference in Colorado Springs, we were overwhelmed by the response and discussion generated during our session on using social media for your funeral home. It was immediately clear that the interest in social media within…