A version of this post was originally published in The Funeral Service, a Kates-Boylston Publication. At Funeral Innovations we like to try new things. In fact, we strive for it. After all, it’s in our name. And for us, that means experimenting with new digital marketing strategies both for our clients and for our own…

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

We reached 20 million people in 2018. Thank you for letting us help you help your families through our content and websites. Take a look at other numbers we think say a lot about last year in our 2018 Year in Numbers infographic.

In a Small Market? We can still find folks interested in preplanning with your firm.   FIRM:  Small, family-owned firm   LOCATION:  Midwestern town of about 3,500 people   SIZE:  <10 employees CHALLENGE After one small-town funeral home cared for generations of families in its community, they decided social media needed to be part of their...

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

Forest Lawn closes 40K+ in preplanning services using our Growth Engine Campaigns   FIRM:  Forest Lawn Funeral Home, Cemetery and Crematory   LOCATION:  Omaha, Nebraska   SIZE:  Family owned CHALLENGE Forest Lawn Funeral Home, Cemetery and Crematory began serving Omaha and the surrounding area in 1885 and is committed to keeping its long history of care going....

Are you planning on attending the NFDA convention in Salt Lake City, UT this year? If so, we want to see you! Come by booth #2613 for: An awe inspiring giveaway Great conversation with the FI Team Plus some big announcements We can’t wait to see you there!

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit www.funeralinnovations.com/old/help-desk/ to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

There are many useful tactics to develop into your online marketing strategy. Even in the death care industry, which we all know is unique in itself, there are proven ways to market successfully. However, we see some mistakes that funeral homes and cemeteries make repeatedly that are a cause for concern. Here we’ve compiled the…