As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

Funeral Innovations has been asked this question quite a bit lately, so we decided to explore this question in depth. In the online world we live in today, almost everyone learns, shops and compares information and products online. We know it’s true when we read statistics such as, “96% of Americans with internet access have...

These educational and nurturing campaigns are now available for you to schedule for your firm. If this content is not part of your subscription, contact us and let's talk about upgrading your account today! Celebrating and Understanding Memorial Day Email Series & Giveaway Grieving from a Distance Email Series & Downloadable Guide Leaving a Legacy...

Are you delivering a great experience to your community that builds brand loyalty? People expect personalized experiences, anytime, anywhere. Digital Marketing can put your brand where your community is… online. That is where our affordable, end-to-end, digital marketing solution comes in. Will you be attending the ICCFA Las Vegas? Funeral Innovations is and we can’t...

Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that...

Is your website an old-fashioned "static" billboard? Or a valuable resource for your community? Take a look at your site with fresh eyes and ask yourself the following questions. Is it clear just what services you are offering? Do you highlight what is important to your online guests? Do you give them as much information...

Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is...

If you are already a Growth Engine client, you are aware of the hundreds of high-quality, in-depth newsletter articles we have produced for you. But have you seen what is new? Here are excerpts from the new articles – log in to the Growth Engine to view and schedule them! What St. Patrick’s Day Can…

Funeral Innovation’s Growth Engine clients have probably seen us throw around terms such as organic, boosted and ads for Facebook. So what do they all mean? And what is better for your company? In this blog we will demystify the lingo and educate you on what’s what in the world of Facebook. Organic Posts: Let’s...