Background McCaleb Funeral Home is facing a similar challenge as many other independently owned funeral homes. They are constantly battling a large, corporate, cemetery and funeral home across town that is known for aggressive sales tactics. The corporate funeral home not only has an aggressive sales team, but they have a long rooted history in…

Did you know that in 2017, over half of Americans (51%) now prefer to shop online? We’re in the middle of a massive shift in consumer behavior towards an “always online” world. This shift is poised to affect your funeral home or cemetery in 2018. Will you embrace this change and soar like Amazon, or…

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

Are you feeling the pressure of a changing market? As community members increasingly spend time online, traditional marketing channels are drying up. Buying behaviors are now trending towards price shopping, online decision making, and ultimately less loyalty. This has resulted in many funeral homes and cemeteries fearing the future. But savvy operators understand that change…

We just returned from a busy, informative, and exciting week in Boston for the NFDA Annual Convention and Expo. Our team stayed active meeting with our clients, friends, partners, and prospects while also finding time to host our booth, present an educational session, and even host a fireside chat! Here’s the rundown from Boston. Using Digital Marketing to…

Funeral Innovations is hiring! If you love helping people solve problems and enjoy honing an effective sales process, all while working on a brilliant team, consider joining us as an Account Executive. 5 Quick Reasons to join us: We offer a fast growing, proven solution that solves a key problem for funeral homes (how to…

International Overdose Awareness Day is on Thursday, August 31st each year. It aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have met with death or permanent injury as a result of drug overdose. Wearing silver or purple on August 31st is encouraged. The silver badge…

It’s always interesting whenever the death care industry is in the mainstream media, in this case, social media. Yesterday, one of the trending topics on Twitter was the hashtag #My4WordObituary. This is just one of the hashtags used yesterday on Twitter, among more popular hashtags such as #tuesdaythoughts, #thebachelorettefinale and #internationalcatday. (You’ll also find this…

This past weekend I had the pleasure of presenting to the ICCFA University in Memphis, TN. I spoke within the Sales and Marketing college and the Leadership College about the benefits of digital marketing for funeral homes and cemeteries. Among the folks I spoke to throughout the weekend, what really excited them was the ability to…

Alex McCracken, Funeral Innovations’ VP of Sales, spoke it at the Colorado/Wyoming Funeral Directors Association combined convention this past weekend in Denver. He educated the audience on the secrets behind a successful digital marketing strategy, and how it can grow a funeral home’s pipeline of leads. Want to learn more about using digital marketing to grow…