Kates-Boylston Publications, the publisher of American Funeral Director and American Cemetery & Cremation magazines and Funeral Service Insider, is teaming up with Funeral Innovations to help funeral homes, crematories and cemeteries bolster their presence on social media. Kates-Boylston customers can now take advantage of Funeral Innovations’ Educate offering for only $99 per month, which automatically…

Many funeral directors think that simply showing up on Facebook will allow them to “go viral.” These funeral directors create a Facebook Page for their business, post a few obituaries, and watch as their Facebook presence fails to take off, instead stagnating into a dormant ghost town. Does this mean that Facebook is a lost…

We have found that many funeral directors and staff get nervous when they think of responding to disgruntled comments on Facebook. We are here to tell you that 1. The value of having a Facebook page by far outweighs the few challenging comments and 2. Comments that are responded to properly can show your funeral…

Online obituaries are the heart of any funeral home’s website, with 70% or more of the total traffic of a funeral home’s website is visiting the obituaries. Therefore it’s crucial that the obituaries provide a wonderful user experience and help family and friends easily find relevant information on the deceased and the services, while also sharing photos…

We often get asked the question, “What value does Facebook bring to my firm?” This question can be challenging to answer in an easy-to-digest way, so we are bringing you this blog to explain just exactly why Facebook brings so much value to your funeral home. Brand awareness Facebook is, by far, the best social…

Are you new to Facebook? Maybe you have joined our Social Media Copilot through the Educational Initiative and are getting great posts each week, but is anyone seeing them? We have compiled 7 simple steps to follow to start growing your fan base on Facebook. Why do you need fans? When your business has a…

For funeral homes to successfully market themselves to their communities, they must constantly re-evaluate their digital marketing efforts to double-down on what’s working and cut the cord on what’s not. Complicating this effort is the fact that technology moves FAST, and new marketing channels seem to sprout like weeds on a regular basis. Don’t worry,…

We are thrilled to announce a partnership with the Connecticut and Kansas Funeral Directors Associations. Through our collaboration, we will help deliver an effective, yet affordable, Facebook offering to their membership that is focused on community awareness and education. Members of the associations will have access to custom content that is exclusive to members only….

As a funeral home or cemetery on Facebook, we want you to be the go-to place on Facebook for all things related to preplanning, funeral education, grief and even acknowledgement. Last week, Mary Tyler Moore passed away. Many people on Facebook who admired her work and post-acting activism were discussing her death, sharing stories and…

Our Social Media Copilot is already the industry’s most popular Facebook solution, helping over 500 funeral homes and cemeteries reaching millions of people. Our Social Media Copilot Reach package has been the workhorse, providing funeral homes and cemeteries with custom branded, original content, boosting posts for massive reach, and promoting over 60 holidays and special…