Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

A version of this post was originally published in The Funeral Service, a Kates-Boylston Publication. At Funeral Innovations we like to try new things. In fact, we strive for it. After all, it’s in our name. And for us, that means experimenting with new digital marketing strategies both for our clients and for our own…

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit www.funeralinnovations.com/old/help-desk/ to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just getting started! How it all began Not…

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

I wanted to share a quick story of something that happened recently that I think would surprise a lot of funeral homes and cemeteries. We spoke to a funeral home not long ago that was skeptical about the value of Facebook. We discussed with them their goals, and it turns out that they were desperate…

Last week, Funeral Innovations’ co-founder, Zack Garbow, presented at the California Funeral Directors Association convention in Newport Beach California. He educated the audience on how to bring your digital presence from Likes to Leads. He observed that many funeral homes that the Funeral Innovations team speak to have 3 main complaints about their existing Facebook…