“How can Facebook drive new business?” Whether you are looking to grow your preneed business, defend your turf from discounters or grow your market share, Facebook should be one piece of your overall strategy. However, results are not achieved by only publishing obituaries or even having staff search for posts to periodically share on your…

A weekly preview of upcoming posts to your Facebook Business Page is sent out on Sunday for review. You can easily manage which members of your team receive the email to monitor the content that is scheduled by going to your Facebook Business Page. This is important to ensure all content that is published to…

Holiday and Special Day posts achieve some of the best reach and engagement of any of the posts we schedule through the Growth  Engine. On each Holiday (and a handful of special days each month) you’ll deliver a custom branded image to your community through Facebook. Below are the steps to schedule (or unschedule)  Holiday and…

As the Growth Engine helps increase your presence on Facebook, it’s important to maximize your brand awareness. The best way to achieve this is to ensure the best posts are branded with your logo. Hiring a graphic designer to build custom posts that are known to engage on Facebook can be costly. However, the Growth…

The Growth Engine needs to be connected to your Facebook Business Page to publish content. Periodically, the connection will be broken and you will need to reestablish the connection by authenticating the Growth Engine to your Facebook Business Page.  The most common reason for re-authentication to be required is changing a Facebook login password. Below…

The Growth Engine schedule on Facebook is created from the categories (feeds) of content you subscribe to. Each category of content has a similar message and content type. The schedule is created by randomly grabbing content from the selected categories to ensure there is a diverse range of content scheduled for your Facebook page. It…

Through analysis of hundreds of funeral industry Facebook pages (and hundreds of thousands of posts) we have found that posting daily yields the best results. However, there are circumstances when you need to adjust the posting frequency of the Growth Engine. Below are the steps to adjust the posting frequency of the Growth Engine. Go…

As the Growth Engine continues a conversation on your Facebook Business Page by delivering industry relevant content, you always retain full control. At any point you can login to the Growth Engine and edit the content scheduled to post to your business Facebook page. Below are the steps to edit posts within the Growth Engine….

Negative reviews are unavoidable. Regardless of how well you serve every family in your care, you will at some point receive a negative review. Unfortunately, you can’t just go in and delete the review. Facebook doesn’t allow you to have any control over editing, or removing the review. However, you do have a few options…

The Growth Engine needs to have access to your Facebook Business Page before it can post to your Business Facebook Page or deploy a campaign. When you grant the admin access to your Business Facebook Page, nothing will ever go to your personal Facebook Page. Your personal profile image is shown during the approval process, however…