Today I had the pleasure of presenting at the Mid-Atlantic States Cemetery & Funeral Conference in Atlantic City, New Jersey. I spoke about how to use Facebook and digital marketing to generate a pipeline of leads. One thing I’ve noticed over the last 6 months is that more and more funeral homes and cemeteries are…

There are many ways that funeral directors can use technology to do more for less. Upgrading your accounting software, offering clients an electronic guest list, having an integrated business management software and using an online, integrated obituary system. These are all great technology platforms that can help you serve your families, in less time.  …

A firm should assess its technology needs as often as possible. The beauty of technology is that the results can be measured in real time, so you can constantly analyze where your strategy is successful and where there is room for improvement. We suggest you review your firm quarterly or even monthly if possible. Some…

November is National Hospice and Palliative Care Month and organizations across the country are reaching out to raise awareness about the highest quality care for all people coping with life-limiting illness. This year’s theme is Know Your Options! “Every year, nearly 1.6 million people living with a life-limiting illness receive care from hospice and palliative…

How did two IBM engineers end up working with funeral homes? We get this question a lot, so allow me to share our journey with you.   Growing up in Webster City, Iowa, I was familiar with the funeral home. My good friend, and best man in my wedding, Scott Erickson was the son of…

Every family is different. Sympathy gifts should not be one size fits all. During major life events, like weddings or new baby, gift registries have become indispensable. It’s clear why they are so popular: the recipient gets exactly what they want, and the gift givers know their gifts are meaningful and desired. Why should sympathy gift giving…

Facebook has swiftly grown to challenge YouTube as one of the largest video providers in the world. Facebook now averages over 8 billion video views per day, and has put a huge emphasis on video content. That means posting native video to your Facebook Page can result in 50% more reach or more! To help…

October is Breast Cancer Awareness Month. Most people by now are aware of what breast cancer is, even know a survivor or a fighter, yet many still forget to take the steps for early detection and encourage others to do the same. Breast cancer is the 2nd leading cause of death among women. On average,…

We have seen a lot of good and bad elements in websites in the funeral industry. Here we’re sharing with you 4 main mistakes too often made in website redesign, and how to avoid them. Confusing User Interface User interface, the way that the viewer interacts with a website, is so critical because it can…

Families choose you to serve their loved one because of your history, your caring staff, your level of service, and what truly sets you apart.  Telling that story isn’t always easy, or affordable on Facebook.  That was until today! We’ve released a powerful new content feed to our Copilot called Favorites.  This simple, yet effective…