By zack
We’re excited to announce the release of Carson & Son’s brand new funeral home website! Carson & Son is a Maquoketa, Iowa funeral home with whom we have partnered for several years in various respects. We’ve recently worked closely with Don Carson to design and construct a one-of-a-kind web presence to differentiate their unique brand.
Carson & Son is a progressive firm, and was among the first funeral homes to embrance the concept of “Celebrations of Life”, rather than focus simply on death and mourning. They now offer a suite of One Last Time Events, (including One Last Round®), which are personalized celebrations of life that honor the deceased individual’s unique life lived.
When we began designing his new web presence, Don knew he wanted a look and feel that reflected his firm’s progressive nature. It was critical that the design be modern and unlike any other in the industry. In fact, Don wanted a web presence that didn’t even look like a funeral home website at all!
Rather than dark and subdued, he wanted bright and welcoming. Instead of static and old, he wanted modern and dynamic, with videos, slideshows and engaging elements. I think you’ll agree that his new web design is a home run!
Browse around Carson & Son’s website and you’ll notice the beautiful touches, large and small, that make Carson’s site different.
- Bright, welcoming colors within the background, text, images and buttons
- Beautiful obituary listing, easy to access right on the home page
- Interactive, informative, and engaging slideshow of services
- Intuitive and easy to use navigation from every page
- “Pet Passings” – full fledged obituaries for pets
- Custom blog, showcasing local news and events
- Unique cornfield background design, which highlights Carson & Son’s heartland roots
- Full Facebook integration to drive viral traffic
Don also wanted to harness the marketing and communication power of Facebook. We worked with Don to create an elegant and effective Facebook strategy, starting with his uniquely designed Fan-Gate and custom, interactive Microsite. Using the FI Copilot, Carson & Son’s Facebook wall remains active and engaging.
The result has been one of the fastest growing Facebook Pages we’ve seen, already with over 150 new fans since launching from scratch!
We’re proud to say that our partnership with Carson & Son has resulted in a new web and Facebook presence that ranks among the best and most unique in the entire industry!
