The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

Celebrating a major milestone together in Colorado 2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just…

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

I wanted to share a quick story of something that happened recently that I think would surprise a lot of funeral homes and cemeteries. We spoke to a funeral home not long ago that was skeptical about the value of Facebook. We discussed with them their goals, and it turns out that they were desperate…

Last week, Funeral Innovations’ co-founder, Zack Garbow, presented at the California Funeral Directors Association convention in Newport Beach California. He educated the audience on how to bring your digital presence from Likes to Leads. He observed that many funeral homes that the Funeral Innovations team speak to have 3 main complaints about their existing Facebook…

Keeping online marketing projects “in-house” can sometimes do wonders for a company. However, in the funeral industry, we don’t quite see that magic. As we visit with hundreds of funeral homes and cemeteries across the nation each year, we meet some firms who insist on their marketing work done in-house by their own staff. When…

We are excited to announce the latest Funeral Innovations offering, Creative Services. Funeral Innovations now offers custom, creative services for our clients including marketing strategy, graphic design and copywriting services from a team skilled in the death care industry. We have over 10 years of experience in the death care industry building the brands of…

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...

As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…