Forest Lawn closes 40K+ in preplanning services using our Growth Engine Campaigns   FIRM:  Forest Lawn Funeral Home, Cemetery and Crematory   LOCATION:  Omaha, Nebraska   SIZE:  Family owned CHALLENGE Forest Lawn Funeral Home, Cemetery and Crematory began serving Omaha and the surrounding area in 1885 and is committed to keeping its long history of care going....

Are you planning on attending the NFDA convention in Salt Lake City, UT this year? If so, we want to see you! Come by booth #2613 for: An awe inspiring giveaway Great conversation with the FI Team Plus some big announcements We can’t wait to see you there!

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit www.funeralinnovations.com/home/help-desk/ to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

There are many useful tactics to develop into your online marketing strategy. Even in the death care industry, which we all know is unique in itself, there are proven ways to market successfully. However, we see some mistakes that funeral homes and cemeteries make repeatedly that are a cause for concern. Here we’ve compiled the…

Way back in 2014, Google made it known that if your website was not secure (i.e. does not use SSL encryption), it would negatively affect your firm’s search engine rankings.  Now, Google has dropped a hammer on insecure websites, including many funeral home websites. You see, recently Google implemented a change in their popular Chrome…

Anderson Funeral Homes, located in Marshalltown, Gladbrook and Conrad, Iowa, has had quite the summer! On July 19, 2018 an EF-3 tornado with wind speeds that reached 144 mph swept through the small city of Marshalltown, Iowa. Many buildings throughout Marshalltown were hit, but the majority of the damage was done in the city’s historic…

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

Celebrating a major milestone together in Colorado 2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just…

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….