What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Father’s Day Newsletter + 12 More!

by jackie | June 14th, 2017 | Posted under Announcement, Email

We are happy to announce that we have 13 new newsletters to choose from in our Email Copilot, including one perfect for upcoming Father’s Day. Simply log into your Copilot and choose which email you’d like. If you’re not familiar with our Email Copilot, we offer one-click newsletters, where you are able to create and…

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We’re Turbo-charging Your Social Media REACH!

by zack | January 20th, 2017 | Posted under Announcement, Email, Facebook

Our Social Media Copilot is already the industry’s most popular Facebook solution, helping over 500 funeral homes and cemeteries reaching millions of people. Our Social Media Copilot Reach package has been the workhorse, providing funeral homes and cemeteries with custom branded, original content, boosting posts for massive reach, and promoting over 60 holidays and special…

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Reaching Your Community During the Holidays Has Never Been Easier

by zack | November 16th, 2016 | Posted under Announcement, Email

We’ve just released new, original newsletter stories for the Holidays. Email newsletters are proven to be among the most effective forms of digital marketing. So how come more funeral homes and cemeteries don’t send email newsletters? Because it’s hard work! Every month you’ve got to design a newsletter, write an article, fill in some additional link…

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Do More With Less (Using Technology to Improve Your Funeral Home)

by jackie | November 03th, 2016 | Posted under Education, Email, Facebook, SEO, Social Media, Website

There are many ways that funeral directors can use technology to do more for less. Upgrading your accounting software, offering clients an electronic guest list, having an integrated business management software and using an online, integrated obituary system. These are all great technology platforms that can help you serve your families, in less time.  …

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7 questions to ask yourself when assessing your technology needs

by jackie | November 03th, 2016 | Posted under Education, Email, Facebook, SEO, Social Media, Website

A firm should assess its technology needs as often as possible. The beauty of technology is that the results can be measured in real time, so you can constantly analyze where your strategy is successful and where there is room for improvement. We suggest you review your firm quarterly or even monthly if possible. Some…

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Top 5 Digital Marketing Trends for Funeral Homes in 2016

by zack | January 06th, 2016 | Posted under Education, Email, Facebook, Website

We all know the funeral industry is changing. People are becoming more price sensitive, folks shopping around more and funeral homes continue to feel the pressure from local competition and online offerings. The good news is that by taking advantage of the latest marketing trends, smart funeral homes can position themselves for both immediate growth…

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See Your Business Results in Real-time

by zack | December 02th, 2015 | Posted under Announcement, Email, Facebook, Website

We are super excited to announce the new Funeral Innovations Business Dashboard! Now any Funeral Innovations client can immediately see a summary of their business results in realtime, across their web, Facebook and email platforms. Let’s take a look at what’s new: At A Glance The At a Glance stats give you a quick look…

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Introducing the Email Copilot – The Simplest Way to Build Email Newsletters Ever

by zack | February 05th, 2015 | Posted under Announcement, Email

Funeral Innovations today introduced the Email Copilot, the funeral industry’s first turn-key email solution. With more than 90% of the adult population in the US having an active email address, funeral homes and cemeteries are looking to take their marketing message and branding to the inboxes of their community. Many owners see the need to…

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1200 Valley W Dr #404, West Des Moines, IA 50266

706 Front St, Louisville, CO 80027, United States

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