Does My Google Keyword Rank Mean Anything Anymore?

by Amanda Jones | March 23th, 2018 | Posted under Education, Growth Engine, SEO, Social Media, Website Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that... Read More

Facebook: Go From “Meh” to Magnificent! Funeral Innovations and KB’s Upcoming Webinar!

by Amanda Jones | March 13th, 2018 | Posted under Announcement, Education, Facebook, Social Media, Website Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is... Read More

New Facebook Newsfeed Rules Announced!

by Amanda Jones | January 17th, 2018 | Posted under Announcement, Social Media

Why the quality of your Facebook content and your overall marketing mix matter more now than ever. Facebook made a huge announcement this week about the way it chooses what is shown in users’ newsfeeds. Facebook’s VP of Newsfeed, Adam Mosseri, boils it down in an interview with Wired Magazine: “The new algorithm will favor…

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CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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What’s Your Marketing Plan for 2018?

by zack | November 09th, 2017 | Posted under Announcement, Social Media

Are you feeling the pressure of a changing market? As community members increasingly spend time online, traditional marketing channels are drying up. Buying behaviors are now trending towards price shopping, online decision making, and ultimately less loyalty. This has resulted in many funeral homes and cemeteries fearing the future. But savvy operators understand that change…

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Is your website contract expiring soon? READ THIS!

by zack | June 02th, 2017 | Posted under Social Media, Website

Many funeral home and cemetery website providers lock their customers in with long term contracts. This is nice for the website provider, because then they know they’ll be making money from their customer (YOU) for a long time, even if their service and offerings stagnate. In fact, since they’ve got their customers locked in, they are…

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Top 6 Digital Marketing Trends for Funeral Homes in 2017

by zack | February 24th, 2017 | Posted under Education, Facebook, Social Media

For funeral homes to successfully market themselves to their communities, they must constantly re-evaluate their digital marketing efforts to double-down on what’s working and cut the cord on what’s not. Complicating this effort is the fact that technology moves FAST, and new marketing channels seem to sprout like weeds on a regular basis. Don’t worry,…

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Go BIG with Facebook Videos!

by jackie | January 17th, 2017 | Posted under Facebook, Social Media

We are pleased to announce that our Holiday Posts are going to be a little different this year. Our set of 2017 Holiday Posts are not graphic, image posts… but videos! Holidays perform 40% better than other posts on average on Facebook. But with more competition for attention on holidays, it’s important to cut through…

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51 Posts of Special Days in 2017

by jackie | January 10th, 2017 | Posted under Facebook, Social Media

We are pleased to announce that our Special Days Feed in the Social Media Copilot is ready for 2017 and is bigger and better than ever! Holidays, and specifically Special Days, on average perform 40% better than other posts. Special Days delight, sometime surprise, and create great conversations through the post’s comments and shares. This…

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