8 tips for digital marketing success in 2019

by zack | December 12th, 2018 | Posted under Education, Resources, Social Media

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Five Social Media Blunders that Funeral Homes are Making

by jackie | July 03th, 2018 | Posted under Facebook, Resources, Social Media

Keeping online marketing projects “in-house” can sometimes do wonders for a company. However, in the funeral industry, we don’t quite see that magic. As we visit with hundreds of funeral homes and cemeteries across the nation each year, we meet some firms who insist on their marketing work done in-house by their own staff. When…

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Does My Google Keyword Rank Mean Anything Anymore?

by Amanda Jones | March 23th, 2018 | Posted under Education, Growth Engine, SEO, Social Media, Website

Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that...

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Facebook: Go From “Meh” to Magnificent! Funeral Innovations and KB’s Upcoming Webinar!

by Amanda Jones | March 13th, 2018 | Posted under Announcement, Education, Facebook, Social Media, Website

Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is...

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New Facebook Newsfeed Rules Announced!

by Amanda Jones | January 17th, 2018 | Posted under Announcement, Social Media

Why the quality of your Facebook content and your overall marketing mix matter more now than ever. Facebook made a huge announcement this week about the way it chooses what is shown in users’ newsfeeds. Facebook’s VP of Newsfeed, Adam Mosseri, boils it down in an interview with Wired Magazine: “The new algorithm will favor…

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CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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What’s Your Marketing Plan for 2018?

by zack | November 09th, 2017 | Posted under Announcement, Social Media

Are you feeling the pressure of a changing market? As community members increasingly spend time online, traditional marketing channels are drying up. Buying behaviors are now trending towards price shopping, online decision making, and ultimately less loyalty. This has resulted in many funeral homes and cemeteries fearing the future. But savvy operators understand that change…

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