Preplanning Survey and Results

by zack | October 01th, 2018 | Posted under Case Studies, Facebook, Growth Engine

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

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Announcing our Help Desk

by jackie | September 29th, 2018 | Posted under Announcement, Growth Engine, Resources, Website

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit www.funeralinnovations.com/home/help-desk/ to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Funeral Innovations Turns 10!

by zack | August 07th, 2018 | Posted under Announcement, Education, Growth Engine

Celebrating a major milestone together in Colorado 2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just…

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Zack Garbow at ICCFA University

by zack | August 03th, 2018 | Posted under Education, Facebook, Growth Engine

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

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Zack Garbow at the California Funeral Directors Association Convention

by zack | July 05th, 2018 | Posted under Facebook, Growth Engine, Website

Last week, Funeral Innovations’ co-founder, Zack Garbow, presented at the California Funeral Directors Association convention in Newport Beach California. He educated the audience on how to bring your digital presence from Likes to Leads. He observed that many funeral homes that the Funeral Innovations team speak to have 3 main complaints about their existing Facebook…

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A Good Website Experience Generates You Business

by zack | May 22th, 2018 | Posted under Case Studies, Growth Engine, Website

As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

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What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Should You Put Detailed Prices and Online Arrangers On Your Firm’s Website?

by Amanda Jones | April 17th, 2018 | Posted under Announcement, Growth Engine, New Features, SEO, Website

Funeral Innovations has been asked this question quite a bit lately, so we decided to explore this question in depth. In the online world we live in today, almost everyone learns, shops and compares information and products online. We know it’s true when we read statistics such as, “96% of Americans with internet access have...

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706 Front St, Louisville, CO 80027, United States

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