A Good Website Experience Generates You Business

by zack | May 22th, 2018 | Posted under Case Studies, Growth Engine, Website

As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

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What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Should You Put Detailed Prices and Online Arrangers On Your Firm’s Website?

by Amanda Jones | April 17th, 2018 | Posted under Announcement, Growth Engine, New Features, SEO, Website Funeral Innovations has been asked this question quite a bit lately, so we decided to explore this question in depth. In the online world we live in today, almost everyone learns, shops and compares information and products online. We know it’s true when we read statistics such as, “96% of Americans with internet access have... Read More

Check Out 3 New Campaigns in Your Growth Engine library!

by Amanda Jones | April 06th, 2018 | Posted under Growth Engine, New Features, Resources, Website These educational and nurturing campaigns are now available for you to schedule for your firm. If this content is not part of your subscription, contact us and let's talk about upgrading your account today! Celebrating and Understanding Memorial Day Email Series & Giveaway Grieving from a Distance Email Series & Downloadable Guide Leaving a Legacy... Read More

Funeral Innovations at ICCFA Las Vegas… Stop By To Win!

by Amanda Jones | April 04th, 2018 | Posted under Announcement, Events, Growth Engine, Website Are you delivering a great experience to your community that builds brand loyalty? People expect personalized experiences, anytime, anywhere. Digital Marketing can put your brand where your community is… online. That is where our affordable, end-to-end, digital marketing solution comes in. Will you be attending the ICCFA Las Vegas? Funeral Innovations is and we can’t... Read More

Does My Google Keyword Rank Mean Anything Anymore?

by Amanda Jones | March 23th, 2018 | Posted under Education, Growth Engine, SEO, Social Media, Website Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that... Read More

8 Website Essentials for the Death-Care Industry… Does Your Website Stack Up?

by Amanda Jones | March 16th, 2018 | Posted under Education, Growth Engine, Website Is your website an old-fashioned "static" billboard? Or a valuable resource for your community? Take a look at your site with fresh eyes and ask yourself the following questions. Is it clear just what services you are offering? Do you highlight what is important to your online guests? Do you give them as much information... Read More

New Newsletter Articles For Our Clients! Check Out the Latest Growth Engine Content: St. Patrick’s Day, Before I Die and more!

by Amanda Jones | March 08th, 2018 | Posted under Announcement, Growth Engine, Website

If you are already a Growth Engine client, you are aware of the hundreds of high-quality, in-depth newsletter articles we have produced for you. But have you seen what is new? Here are excerpts from the new articles – log in to the Growth Engine to view and schedule them! What St. Patrick’s Day Can…

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Check Out The NEW Funeral Innovations Website!

by Amanda Jones | February 07th, 2018 | Posted under Announcement, Growth Engine, Website We are thrilled to launch the new Funeral Innovations website! After months of hard work the site went live in January 2018. Our goal when building the site was to present the Funeral Innovation's Growth Engine and all of its components in an easy to understand fashion. The Growth Engine is a multi-faceted, end-to-end digital... Read More

2018 Holiday Posts

by jackie | January 18th, 2018 | Posted under Announcement, Facebook, Growth Engine

We didn’t slow down over the holidays… In fact, we created a bunch of new holiday-related Facebook posts so that you can start 2018 with stellar content, bigger and better than ever! Holidays Our 2018 Holidays category contains photos, customized with your logo, to be posted on 17 major holidays throughout the year. For our…

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