What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Facebook: Go From “Meh” to Magnificent! Funeral Innovations and KB’s Upcoming Webinar!

by Amanda Jones | March 13th, 2018 | Posted under Announcement, Education, Facebook, Social Media, Website Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is... Read More

2018 Holiday Posts

by jackie | January 18th, 2018 | Posted under Announcement, Facebook, Growth Engine

We didn’t slow down over the holidays… In fact, we created a bunch of new holiday-related Facebook posts so that you can start 2018 with stellar content, bigger and better than ever! Holidays Our 2018 Holidays category contains photos, customized with your logo, to be posted on 17 major holidays throughout the year. For our…

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CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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Best Custom Posts for your Facebook Page

by jackie | June 07th, 2017 | Posted under Education, Facebook

We frequently get asked about custom, local posts for your Facebook page. Are they necessary? What makes a post great? Where can you make posts with images and text? The list goes on and on… We often use the phrase “Schedule a year’s worth of Facebook posts in just 5 minutes!” Although we can schedule…

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Is your firm’s Facebook page set up correctly?

by jackie | May 04th, 2017 | Posted under Education, Facebook

It’s always good to check over your firm’s Facebook page settings to make sure you’re not missing something. Here are 5 easy things to check on your page, to ensure it works as the best marketing tool for you! 1. “Funeral and Cemeteries Service” You can mark your Facebook page’s category as a number of…

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Don’t Get Bitten By a Zombie Facebook Page – The Plight of the Unofficial Facebook Page

by zack | March 29th, 2017 | Posted under Education, Facebook

Zombie Facebook Pages are out there, sucking the life from your funeral home’s branding and stealing away your visitors. Don’t let your funeral home or cemetery fall victim! What’s a Zombie Facebook Page? Facebook’s real term for a Zombie Facebook Page is an unclaimed business page, or unofficial page. It’s a page automatically created for your…

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Ultimate Guide to Facebook Advertising for Funeral Homes

by zack | March 21th, 2017 | Posted under Education, Facebook

Many funeral directors think that simply showing up on Facebook will allow them to “go viral.” These funeral directors create a Facebook Page for their business, post a few obituaries, and watch as their Facebook presence fails to take off, instead stagnating into a dormant ghost town. Does this mean that Facebook is a lost…

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Top 6 Digital Marketing Trends for Funeral Homes in 2017

by zack | February 24th, 2017 | Posted under Education, Facebook, Social Media

For funeral homes to successfully market themselves to their communities, they must constantly re-evaluate their digital marketing efforts to double-down on what’s working and cut the cord on what’s not. Complicating this effort is the fact that technology moves FAST, and new marketing channels seem to sprout like weeds on a regular basis. Don’t worry,…

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Rapid Response on Facebook

by jackie | January 31th, 2017 | Posted under Facebook

As a funeral home or cemetery on Facebook, we want you to be the go-to place on Facebook for all things related to preplanning, funeral education, grief and even acknowledgement. Last week, Mary Tyler Moore passed away. Many people on Facebook who admired her work and post-acting activism were discussing her death, sharing stories and…

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1200 Valley W Dr #404, West Des Moines, IA 50266

706 Front St, Louisville, CO 80027, United States

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