Preplanning Survey and Results

by zack | October 01th, 2018 | Posted under Case Studies, Facebook, Growth Engine

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

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Anderson Funeral Homes vs. the Tornado of 2018

by jackie | August 28th, 2018 | Posted under Case Studies, Email, Facebook, Website

Anderson Funeral Homes, located in Marshalltown, Gladbrook and Conrad, Iowa, has had quite the summer! On July 19, 2018 an EF-3 tornado with wind speeds that reached 144 mph swept through the small city of Marshalltown, Iowa. Many buildings throughout Marshalltown were hit, but the majority of the damage was done in the city’s historic…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Zack Garbow at ICCFA University

by zack | August 03th, 2018 | Posted under Education, Facebook, Growth Engine

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

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Zack Garbow at the California Funeral Directors Association Convention

by zack | July 05th, 2018 | Posted under Facebook, Growth Engine, Website

Last week, Funeral Innovations’ co-founder, Zack Garbow, presented at the California Funeral Directors Association convention in Newport Beach California. He educated the audience on how to bring your digital presence from Likes to Leads. He observed that many funeral homes that the Funeral Innovations team speak to have 3 main complaints about their existing Facebook…

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Five Social Media Blunders that Funeral Homes are Making

by jackie | July 03th, 2018 | Posted under Facebook, Resources, Social Media

Keeping online marketing projects “in-house” can sometimes do wonders for a company. However, in the funeral industry, we don’t quite see that magic. As we visit with hundreds of funeral homes and cemeteries across the nation each year, we meet some firms who insist on their marketing work done in-house by their own staff. When…

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7 online marketing hacks every Funeral Director must use

by jackie | June 05th, 2018 | Posted under Education, Email, Facebook, Website

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...

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What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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