All about nurturing and how the right email strategy grows relationships …and your firm.

by Heather Mierzejewski | June 18th, 2019 | Posted under Education, Email, Growth Engine

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

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May video series: Let’s talk content.

by Heather Mierzejewski | May 03th, 2019 | Posted under Education, Facebook, Website

The power of proven content Join us each Friday in May to learn why and how to create content communities love. Facebook posts, emails, and newsletters build connection and respect, but only if you do it with sensitivity and heart. Learn what we’ve learned from a decade of posting thousands of words and images that…

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All about nurturing and how the right email strategy grows relationships …and your firm.

by Heather Mierzejewski | February 18th, 2019 | Posted under Backup, Education, Email, Growth Engine

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

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8 tips for digital marketing success in 2019

by zack | December 12th, 2018 | Posted under Education, Resources, Social Media

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Funeral Innovations Turns 10!

by zack | August 07th, 2018 | Posted under Announcement, Education, Growth Engine

2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just getting started! How it all began Not…

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Zack Garbow at ICCFA University

by zack | August 03th, 2018 | Posted under Education, Facebook, Growth Engine

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

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7 online marketing hacks every Funeral Director must use

by jackie | June 05th, 2018 | Posted under Education, Email, Facebook, Website

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...

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What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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