What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Does My Google Keyword Rank Mean Anything Anymore?

by Amanda Jones | March 23th, 2018 | Posted under Education, Growth Engine, SEO, Social Media, Website Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that... Read More

8 Website Essentials for the Death-Care Industry… Does Your Website Stack Up?

by Amanda Jones | March 16th, 2018 | Posted under Education, Growth Engine, Website Is your website an old-fashioned "static" billboard? Or a valuable resource for your community? Take a look at your site with fresh eyes and ask yourself the following questions. Is it clear just what services you are offering? Do you highlight what is important to your online guests? Do you give them as much information... Read More

Facebook: Go From “Meh” to Magnificent! Funeral Innovations and KB’s Upcoming Webinar!

by Amanda Jones | March 13th, 2018 | Posted under Announcement, Education, Facebook, Social Media, Website Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is... Read More

CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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Zack Garbow presents at ICCFA University

by zack | July 25th, 2017 | Posted under Education

This past weekend I had the pleasure of presenting to the ICCFA University in Memphis, TN. I spoke within the Sales and Marketing college and the Leadership College about the benefits of digital marketing for funeral homes and cemeteries. Among the folks I spoke to throughout the weekend, what really excited them was the ability to…

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Best Custom Posts for your Facebook Page

by jackie | June 07th, 2017 | Posted under Education, Facebook

We frequently get asked about custom, local posts for your Facebook page. Are they necessary? What makes a post great? Where can you make posts with images and text? The list goes on and on… We often use the phrase “Schedule a year’s worth of Facebook posts in just 5 minutes!” Although we can schedule…

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Is your firm’s Facebook page set up correctly?

by jackie | May 04th, 2017 | Posted under Education, Facebook

It’s always good to check over your firm’s Facebook page settings to make sure you’re not missing something. Here are 5 easy things to check on your page, to ensure it works as the best marketing tool for you! 1. “Funeral and Cemeteries Service” You can mark your Facebook page’s category as a number of…

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Don’t Get Bitten By a Zombie Facebook Page – The Plight of the Unofficial Facebook Page

by zack | March 29th, 2017 | Posted under Education, Facebook

Zombie Facebook Pages are out there, sucking the life from your funeral home’s branding and stealing away your visitors. Don’t let your funeral home or cemetery fall victim! What’s a Zombie Facebook Page? Facebook’s real term for a Zombie Facebook Page is an unclaimed business page, or unofficial page. It’s a page automatically created for your…

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Ultimate Guide to Facebook Advertising for Funeral Homes

by zack | March 21th, 2017 | Posted under Education, Facebook

Many funeral directors think that simply showing up on Facebook will allow them to “go viral.” These funeral directors create a Facebook Page for their business, post a few obituaries, and watch as their Facebook presence fails to take off, instead stagnating into a dormant ghost town. Does this mean that Facebook is a lost…

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1200 Valley W Dr #404, West Des Moines, IA 50266

706 Front St, Louisville, CO 80027, United States

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