8 tips for digital marketing success in 2019

by zack | December 12th, 2018 | Posted under Education, Resources, Social Media

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

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Marketing Automation or Bust

by jackie | August 14th, 2018 | Posted under Education, Facebook, Growth Engine, Resources, Social Media

The terms ‘automation,’ and ‘artificial intelligence’ are becoming more prevalent in today’s vocabulary – especially when speaking about today’s workforce. Images of bots hitting the factory line, replacing the need for human workers is far from realistic when speaking about marketing and automation. Artificial Intelligence (AI) and automation are and will continue to eliminate the…

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Funeral Innovations Turns 10!

by zack | August 07th, 2018 | Posted under Announcement, Education, Growth Engine

Celebrating a major milestone together in Colorado 2018 marks an important milestone for our company: it’s Funeral Innovations’ 10th anniversary! That’s a rare accomplishment for any business, but for a company like ours built around innovation, it demonstrates that our industry is ready and eager for a change. We’re 10 years in, but really just…

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Zack Garbow at ICCFA University

by zack | August 03th, 2018 | Posted under Education, Facebook, Growth Engine

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

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7 online marketing hacks every Funeral Director must use

by jackie | June 05th, 2018 | Posted under Education, Email, Facebook, Website

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...

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What is Brand Awareness Worth?

by jackie | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Does My Google Keyword Rank Mean Anything Anymore?

by Amanda Jones | March 23th, 2018 | Posted under Education, Growth Engine, SEO, Social Media, Website

Keyword ranking has traditionally been a critical part of measuring a website's success… but things have changed. Over the last decade the focus has been on keywords, keywords, rank and keywords. Marketers and business owners wanted to see those keywords showing number 1 page results on Google, Bing (and Yahoo?). Why? Because we knew that...

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8 Website Essentials for the Death-Care Industry… Does Your Website Stack Up?

by Amanda Jones | March 16th, 2018 | Posted under Education, Growth Engine, Website

Is your website an old-fashioned "static" billboard? Or a valuable resource for your community? Take a look at your site with fresh eyes and ask yourself the following questions. Is it clear just what services you are offering? Do you highlight what is important to your online guests? Do you give them as much information...

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Facebook: Go From “Meh” to Magnificent! Funeral Innovations and KB’s Upcoming Webinar!

by Amanda Jones | March 13th, 2018 | Posted under Announcement, Education, Facebook, Social Media, Website

Facebook recently changed the rules of how and what shows up in people’s newsfeeds. How does this affect your death-care business’s marketing? And what can you do about it? Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this massive Facebook shift and how a balanced, end-to-end digital marketing strategy is...

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CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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