We have had the pleasure of working with Mount Sinai Memorial Parks and Mortuaries, one of the largest and most distinguished Jewish mortuaries in the country, on their custom new web presence.
Mount Sinai is based in the Los Angeles area, with unrivaled parks and properties in Hollywood Hills and Simi Valley. Their memorial parks and mortuaries are absolutely breathtaking – see for yourself!
Mount Sinai came to us looking to revamp their web presence. Their existing site was not performing well within Google searches, and the navigation made it difficult for visitors to find what they were looking for. Additionally, the most important part of their site, the obituaries, were un-engaging and difficult to find.
We worked with Mount Sinai to design and deploy a beautiful, custom website that effectively reflected the unique nature of their brand and clientele.
We took into account many unique considerations when designing their custom web presence:
- Provide a classic look and feel with a modern touch
- Integrate colors and design that expressed their Jewish heritage
- Integrate simple, straightforward navigation and content layout that is easy to consume for visitors of all ages
- Display easy-to-find contact information for immediate assistance on every page
- Provide engaging, dynamic online obituaries with enhanced Facebook distribution
Another unique aspect of Mount Sinai is their clientele’s expectation of privacy. Because of their stature within the Jewish community, particularly in the Los Angeles area, they serve the families of many prominent figures. As a result, the expectation of privacy is very important.
This creates a challenge when designing a website that is intended to be both accessible and engaging. However, we were eager to work with Mount Sinai’s staff to find a balance between privacy and accessibility.
We achieved this perfect balance through several techniques. First, you’ll notice that photos of the deceased are rarely used – we do not display the deceased individual’s image on the home page obituary listing nor on the obituary itself.
Further, we provide the Mount Sinai staff the ability to enable or disable visitor tributes, photos, and videos on the online obituary. Some families they serve prefer to only list their loved one’s service information, but not include an obituary or the ability to leave tributes. This was a unique feature developed for Mount Sinai’s community.
So how is their new site doing? The results have been nothing short of spectacular! The first month on their new Funeral Innovations web platform experienced record levels in overall traffic, search traffic, Facebook referrals and mobile visitors!
Most of all, we are proud to work with a firm as distinguished and historical as Mount Sinai, and we are fortunate to have learned more about their unique Jewish community.