Your firm’s reputation is the most valuable aspect of your business. The products and solutions you use reflect on you and your company. That is why it’s critically important to control the content that is shown to the families you serve, and ensure it is tasteful and respectful. After all, as a funeral home you are dealing with a much more sensitive subject matter than a social network.
That’s why I was shocked to see the following page on Tributes.com. Plastered next to the deceased’s obituaries are two large ads showing the message “President Trump?”
Leaving politics aside, these ads are undeniably distasteful and also disrespectful to the families of the deceased.
So how do you avoid something like this? Protect your families by keeping your obituaries on your funeral home website, and choose your technology partners wisely. Contact us if you’d like to discuss more options or want some guidance and advice.