By zack

This past week I had the privilege of presenting to the ICCFA University in Memphis, TN, teaching two classes on how your funeral home and cemetery can succeed and grow on Facebook. The ICCFA University is one of my favorite events because it’s an informal, personal and relaxed environment full of funeral professionals eager to learn how to succeed.

iccfau-leadership-3In the Sales and Marketing College, I showed attendees how Facebook can be used to generate a lead pipeline that will help their firms grow far into the future.

In the Leadership and Management College, I demonstrated the value of Facebook as a way of reaching your community like never before, to build relationships, engage folks in discussion, and educate on the value of memorialization.

I appreciate all the great discussions, ideas and feedback! Can’t wait for next year.