CASE STUDY: Breast Cancer Awareness Month Campaign

by jackie | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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Zack Garbow presents at ICCFA University

by zack | July 25th, 2017 | Posted under Education

This past weekend I had the pleasure of presenting to the ICCFA University in Memphis, TN. I spoke within the Sales and Marketing college and the Leadership College about the benefits of digital marketing for funeral homes and cemeteries. Among the folks I spoke to throughout the weekend, what really excited them was the ability to…

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Best Custom Posts for your Facebook Page

by jackie | June 07th, 2017 | Posted under Education, Facebook

We frequently get asked about custom, local posts for your Facebook page. Are they necessary? What makes a post great? Where can you make posts with images and text? The list goes on and on… We often use the phrase “Schedule a year’s worth of Facebook posts in just 5 minutes!” Although we can schedule…

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Is your firm’s Facebook page set up correctly?

by jackie | May 04th, 2017 | Posted under Education, Facebook

It’s always good to check over your firm’s Facebook page settings to make sure you’re not missing something. Here are 5 easy things to check on your page, to ensure it works as the best marketing tool for you! 1. “Funeral and Cemeteries Service” You can mark your Facebook page’s category as a number of…

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Don’t Get Bitten By a Zombie Facebook Page – The Plight of the Unofficial Facebook Page

by zack | March 29th, 2017 | Posted under Education, Facebook

Zombie Facebook Pages are out there, sucking the life from your funeral home’s branding and stealing away your visitors. Don’t let your funeral home or cemetery fall victim! What’s a Zombie Facebook Page? Facebook’s real term for a Zombie Facebook Page is an unclaimed business page, or unofficial page. It’s a page automatically created for your…

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Ultimate Guide to Facebook Advertising for Funeral Homes

by zack | March 21th, 2017 | Posted under Education, Facebook

Many funeral directors think that simply showing up on Facebook will allow them to “go viral.” These funeral directors create a Facebook Page for their business, post a few obituaries, and watch as their Facebook presence fails to take off, instead stagnating into a dormant ghost town. Does this mean that Facebook is a lost…

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Top 6 Digital Marketing Trends for Funeral Homes in 2017

by zack | February 24th, 2017 | Posted under Education, Facebook, Social Media

For funeral homes to successfully market themselves to their communities, they must constantly re-evaluate their digital marketing efforts to double-down on what’s working and cut the cord on what’s not. Complicating this effort is the fact that technology moves FAST, and new marketing channels seem to sprout like weeds on a regular basis. Don’t worry,…

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An Education Initiative: Funeral Innovations Partners with the Iowa Funeral Directors Association to Deliver Turn-Key Social Media Offering

by greg | December 21th, 2016 | Posted under Announcement, Education

Funeral Innovations is excited to announce a partnership with the Iowa Funeral Directors Association (IFDA). This unique collaboration will provide IFDA members a social media solution that is both effective and affordable. The goal of this partnership is to help members educate their community on the value of funeral services and be seen as the expert…

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Do More With Less (Using Technology to Improve Your Funeral Home)

by jackie | November 03th, 2016 | Posted under Education, Email, Facebook, SEO, Social Media, Website

There are many ways that funeral directors can use technology to do more for less. Upgrading your accounting software, offering clients an electronic guest list, having an integrated business management software and using an online, integrated obituary system. These are all great technology platforms that can help you serve your families, in less time.  …

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1200 Valley W Dr #404, West Des Moines, IA 50266

706 Front St, Louisville, CO 80027, United States

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