Zack Garbow at ICCFA University

by Zack Garbow | August 03th, 2018 | Posted under Education, Facebook, Growth Engine

Zack Garbow, Funeral Innovations’ co-founder, had the pleasure to speak at the ICCFA University in Memphis, Tennessee in mid July. He spoke to both the Leadership and the Sales & Marketing colleges about the importance of a complete digital marketing strategy to generate a pipeline of leads and new business for funeral homes and cemeteries….

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Zack Garbow at the California Funeral Directors Association Convention

by Zack Garbow | July 05th, 2018 | Posted under Facebook, Growth Engine, Website

Last week, Funeral Innovations’ co-founder, Zack Garbow, presented at the California Funeral Directors Association convention in Newport Beach California. He educated the audience on how to bring your digital presence from Likes to Leads. He observed that many funeral homes that the Funeral Innovations team speak to have 3 main complaints about their existing Facebook…

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Five Social Media Blunders that Funeral Homes are Making

by Jackie Alcazar | July 03th, 2018 | Posted under Facebook, Resources, Social Media

Keeping online marketing projects “in-house” can sometimes do wonders for a company. However, in the funeral industry, we don’t quite see that magic. As we visit with hundreds of funeral homes and cemeteries across the nation each year, we meet some firms who insist on their marketing work done in-house by their own staff. When…

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Introducing our Creative Services

by Jackie Alcazar | June 25th, 2018 | Posted under Announcement, New Features

We are excited to announce the latest Funeral Innovations offering, Creative Services. Funeral Innovations now offers custom, creative services for our clients including marketing strategy, graphic design and copywriting services from a team skilled in the death care industry. We have over 10 years of experience in the death care industry building the brands of…

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7 online marketing hacks every Funeral Director must use

by Jackie Alcazar | June 05th, 2018 | Posted under Education, Email, Facebook, Website

As people spend more of their daily lives plugged in, businesses have shifted the way they reach out to their target consumer. Funeral Directors and employees at death care firms are no different. You want to meet potential customers where they’re at and and that’s online. Below are seven tools Funeral Innovations have found to...

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A Good Website Experience Generates You Business

by Zack Garbow | May 22th, 2018 | Posted under Case Studies, Growth Engine, Website

As I was reviewing our customers’ websites and recent results, I noticed an interesting insight. Many of the community members who submit preplanning forms had previous interactions with the funeral home’s website, particularly through the online obituary. For example, one person visited Hoff Funeral Home’s website and left a tribute on an acquaintance’s obituary. Then…

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What is Brand Awareness Worth?

by Jackie Alcazar | May 09th, 2018 | Posted under Education, Email, Facebook, Growth Engine, Website

One of the goals of an effective digital marketing strategy for funeral homes is to generate brand awareness for your firm. But does keeping your brand top of mind actually translate into measurable ROI? Being the data nerds that we are, we set to find out. In our custom infographic below, we use real data…

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Should You Put Detailed Prices and Online Arrangers On Your Firm’s Website?

by Amanda Jones | April 17th, 2018 | Posted under Announcement, Growth Engine, New Features, SEO, Website

Funeral Innovations has been asked this question quite a bit lately, so we decided to explore this question in depth. In the online world we live in today, almost everyone learns, shops and compares information and products online. We know it’s true when we read statistics such as, “96% of Americans with internet access have...

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Check Out 3 New Campaigns in Your Growth Engine library!

by Amanda Jones | April 06th, 2018 | Posted under Growth Engine, New Features, Resources, Website

These educational and nurturing campaigns are now available for you to schedule for your firm. If this content is not part of your subscription, contact us and let's talk about upgrading your account today! Celebrating and Understanding Memorial Day Email Series & Giveaway Grieving from a Distance Email Series & Downloadable Guide Leaving a Legacy...

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