All about nurturing and how the right email strategy grows relationships …and your firm.

by Heather Mierzejewski | February 18th, 2019 | Posted under Backup, Education, Email, Growth Engine

Nearly every funeral home we’ve worked with (that’s 650 and counting) talks about the importance of staying connected to and relevant in their community. And today, people look for connection and relevant information through online content. Quality content takes time and expertise to build, and there are only so many hours in a day. But…

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Infographic: Our Year in Numbers

by Heather Mierzejewski | January 11th, 2019 | Posted under Announcement, Facebook, Social Media

We reached 20 million people in 2018. Thank you for letting us help you help your families through our content and websites. Take a look at other numbers we think say a lot about last year in our 2018 Year in Numbers infographic.

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In a Small Market? We can still find folks interested in preplanning with your firm.

by Jackie Alcazar | January 04th, 2019 | Posted under Case Studies

In a Small Market? We can still find folks interested in preplanning with your firm.   FIRM:  Small, family-owned firm   LOCATION:  Midwestern town of about 3,500 people   SIZE:  <10 employees CHALLENGE After one small-town funeral home cared for generations of families in its community, they decided social media needed to be part of their...

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8 tips for digital marketing success in 2019

by Zack Garbow | December 12th, 2018 | Posted under Education, Resources, Social Media

Hint: Facebook is essential, but must be coupled with email nurturing for best results This article first appeared in the Dec. 3, 2018 Funeral Service Insider newsletter under the title “Eight Social Networking Tips for Success As You Prepare to Tackle the New Year. In 1906, the mega American retailer, Sears, published a specialty “Tombstones…

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Forest Lawn closes 40K+ in preplanning services using our Growth Engine Campaigns

by Jackie Alcazar | November 15th, 2018 | Posted under Case Studies

Forest Lawn closes 40K+ in preplanning services using our Growth Engine Campaigns   FIRM:  Forest Lawn Funeral Home, Cemetery and Crematory   LOCATION:  Omaha, Nebraska   SIZE:  Family owned CHALLENGE Forest Lawn Funeral Home, Cemetery and Crematory began serving Omaha and the surrounding area in 1885 and is committed to keeping its long history of care going....

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Funeral Innovations at NFDA 2018

by Zack Garbow | October 01th, 2018 | Posted under Announcement

Are you planning on attending the NFDA convention in Salt Lake City, UT this year? If so, we want to see you! Come by booth #2613 for: An awe inspiring giveaway Great conversation with the FI Team Plus some big announcements We can’t wait to see you there!

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Preplanning Survey and Results

by Zack Garbow | October 01th, 2018 | Posted under Case Studies, Facebook, Growth Engine

To get better insight into the mindset of the online leads we generated for our customers, we created a simple survey to measure their preplanning intent. We sent our survey to 5,810 leads with a single question: “Do you intend to pre-plan for your funeral within the next 3 months.” Overall, we received a response…

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Announcing our Help Desk

by Jackie Alcazar | September 29th, 2018 | Posted under Announcement, Growth Engine, Resources, Website

Funeral Innovations customer service support has received a facelift! We have created an online Help Desk for our clients. Simply visit to get all of your questions answered. You can find answers using our handy search tool or browse the helpful topics related to Facebook, campaigns, websites and email. You’ll be able to find…

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4 Online Marketing Mistakes that are Putting your Firm at Risk

by Jackie Alcazar | September 28th, 2018 | Posted under Facebook, Social Media, Website

There are many useful tactics to develop into your online marketing strategy. Even in the death care industry, which we all know is unique in itself, there are proven ways to market successfully. However, we see some mistakes that funeral homes and cemeteries make repeatedly that are a cause for concern. Here we’ve compiled the…

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Google’s Smackdown on Insecure Websites

by Zack Garbow | September 20th, 2018 | Posted under Website

Way back in 2014, Google made it known that if your website was not secure (i.e. does not use SSL encryption), it would negatively affect your firm’s search engine rankings.  Now, Google has dropped a hammer on insecure websites, including many funeral home websites. You see, recently Google implemented a change in their popular Chrome…

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1200 Valley W Dr #404, West Des Moines, IA 50266

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