2018 Holiday Posts

by Jackie Alcazar | January 18th, 2018 | Posted under Announcement, Facebook, Growth Engine

We didn’t slow down over the holidays… In fact, we created a bunch of new holiday-related Facebook posts so that you can start 2018 with stellar content, bigger and better than ever! Holidays Our 2018 Holidays category contains photos, customized with your logo, to be posted on 17 major holidays throughout the year. For our…

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New Facebook Newsfeed Rules Announced!

by Amanda Jones | January 17th, 2018 | Posted under Announcement, Social Media

Why the quality of your Facebook content and your overall marketing mix matter more now than ever. Facebook made a huge announcement this week about the way it chooses what is shown in users’ newsfeeds. Facebook’s VP of Newsfeed, Adam Mosseri, boils it down in an interview with Wired Magazine: “The new algorithm will favor…

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How Cress Funeral and Cremation Service Raised Their Level of Service Through Email Automation

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Cress Funeral Service is known throughout funeral service as a leader in providing the highest level of service to their families. The ownership and staff are constantly searching for new opportunities to raise the bar on their level of service. This led them to explore how they could utilize email to supplement their aftercare…

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Converting “Have the Talk of a Lifetime” message into 10 leads in 5 days

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Both Lunning Funeral Chapel and Hansen-Spear Funeral Home are like many other firms across the United States: . They truly believe in the vision and messaging around the “Have the Talk of a Lifetime” campaign. Looking into their arrangement rooms, and in various parts of their facilities, you’ll find brochures and other handouts encouraging…

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How a Unique Facebook Experience Led to a Funded Preneed Contract for McCaleb Funeral Home

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Background McCaleb Funeral Home is facing a similar challenge as many other independently owned funeral homes. They are constantly battling a large, corporate, cemetery and funeral home across town that is known for aggressive sales tactics. The corporate funeral home not only has an aggressive sales team, but they have a long rooted history in…

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Our Gift to You: Your New Digital Marketing Secret Weapon

by Zack Garbow | December 14th, 2017 | Posted under Announcement

Did you know that in 2017, over half of Americans (51%) now prefer to shop online? We’re in the middle of a massive shift in consumer behavior towards an “always online” world. This shift is poised to affect your funeral home or cemetery in 2018. Will you embrace this change and soar like Amazon, or…

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CASE STUDY: Breast Cancer Awareness Month Campaign

by Jackie Alcazar | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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What’s Your Marketing Plan for 2018?

by Zack Garbow | November 09th, 2017 | Posted under Announcement, Social Media

Are you feeling the pressure of a changing market? As community members increasingly spend time online, traditional marketing channels are drying up. Buying behaviors are now trending towards price shopping, online decision making, and ultimately less loyalty. This has resulted in many funeral homes and cemeteries fearing the future. But savvy operators understand that change…

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