How Cress Funeral and Cremation Service Raised Their Level of Service Through Email Automation

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Cress Funeral Service is known throughout funeral service as a leader in providing the highest level of service to their families. The ownership and staff are constantly searching for new opportunities to raise the bar on their level of service. This led them to explore how they could utilize email to supplement their aftercare…

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Converting “Have the Talk of a Lifetime” message into 10 leads in 5 days

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Situation: Both Lunning Funeral Chapel and Hansen-Spear Funeral Home are like many other firms across the United States: . They truly believe in the vision and messaging around the “Have the Talk of a Lifetime” campaign. Looking into their arrangement rooms, and in various parts of their facilities, you’ll find brochures and other handouts encouraging…

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How a Unique Facebook Experience Led to a Funded Preneed Contract for McCaleb Funeral Home

by Greg Young | December 31th, 2017 | Posted under Case Studies, Growth Engine, Resources

Background McCaleb Funeral Home is facing a similar challenge as many other independently owned funeral homes. They are constantly battling a large, corporate, cemetery and funeral home across town that is known for aggressive sales tactics. The corporate funeral home not only has an aggressive sales team, but they have a long rooted history in…

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Our Gift to You: Your New Digital Marketing Secret Weapon

by Zack Garbow | December 14th, 2017 | Posted under Announcement

Did you know that in 2017, over half of Americans (51%) now prefer to shop online? We’re in the middle of a massive shift in consumer behavior towards an “always online” world. This shift is poised to affect your funeral home or cemetery in 2018. Will you embrace this change and soar like Amazon, or…

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CASE STUDY: Breast Cancer Awareness Month Campaign

by Jackie Alcazar | December 07th, 2017 | Posted under Education, Facebook, Social Media

If you didn’t notice the ribbons, hot pink swag, or the thousands that walked in a local Race for the Cure, this October was Breast Cancer Awareness Month. With 1 in 8 U.S. women diagnosed, this is a worthy and major cause to participate in. This October, we ran a Breast Cancer Awareness Month Campaign…

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What’s Your Marketing Plan for 2018?

by Zack Garbow | November 09th, 2017 | Posted under Announcement, Social Media

Are you feeling the pressure of a changing market? As community members increasingly spend time online, traditional marketing channels are drying up. Buying behaviors are now trending towards price shopping, online decision making, and ultimately less loyalty. This has resulted in many funeral homes and cemeteries fearing the future. But savvy operators understand that change…

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Our Busy Week in Boston: FI @ NFDA

by Zack Garbow | November 02th, 2017 | Posted under Events

We just returned from a busy, informative, and exciting week in Boston for the NFDA Annual Convention and Expo. Our team stayed active meeting with our clients, friends, partners, and prospects while also finding time to host our booth, present an educational session, and even host a fireside chat! Here’s the rundown from Boston. Using Digital Marketing to…

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Come Work at Funeral Innovations!

by Zack Garbow | October 12th, 2017 | Posted under Website

Funeral Innovations is hiring! If you love helping people solve problems and enjoy honing an effective sales process, all while working on a brilliant team, consider joining us as an Account Executive. 5 Quick Reasons to join us: We offer a fast growing, proven solution that solves a key problem for funeral homes (how to…

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International Overdose Awareness Day

by Jackie Alcazar | August 21th, 2017 | Posted under Events

International Overdose Awareness Day is on Thursday, August 31st each year. It aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have met with death or permanent injury as a result of drug overdose. Wearing silver or purple on August 31st is encouraged. The silver badge…

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#My4WordObituary

by Jackie Alcazar | August 09th, 2017 | Posted under Website

It’s always interesting whenever the death care industry is in the mainstream media, in this case, social media. Yesterday, one of the trending topics on Twitter was the hashtag #My4WordObituary. This is just one of the hashtags used yesterday on Twitter, among more popular hashtags such as #tuesdaythoughts, #thebachelorettefinale and #internationalcatday. (You’ll also find this…

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